Thursday, April 1, 2010

3 Weeks in and We're Making Real Progress

The Easter bunny is packing his pouch and searching for a good place to hide the Easter eggs around the house, and for those of us who may not prioritise chocolate at Easter, the long weekend is just a day away.   From our point of view, it couldn’t come quick enough. The last few weeks have been pretty hectic here at ThinkIrish.ie and a bit of R&R wouldn’t go astray. Three weeks in and the campaign is starting to slowly gain real momentum. We’ve just welcomed our 1,400th supporter, which roughly equates to the creation of 21 new Irish jobs in the Irish economy.  It’s a figure that you can be proud of. 
Remember, 1 new job= 1 new mortgage,  1 less social welfare payment and  a much more comfortable existence for one more Irish family this Easter.
Wouldn’t it be great if every campaign member encouraged just one more friend to join us over the Easter holiday?  If they did, we could eliminate another dole queue just like the one in the picture.
    We’ve had lots of great ideas from campaign members as to how we might improve our Facebook pages, so we’ve listened carefully and will be making changes in the next couple of weeks.  You can expect to see a new Take Action Page, video links and an issues page, so keep an eye out for those.  April is also our competition month.  We’ll be launching a couple of really great competitions giving you lots of chances to win some terrific Irish products.    If you’re an avid competitor keep your eyes peeled to the website and FaceBook page and Twitter for more info.   Alternatively, if you’re a producer and want to get some free publicity for your product drop us a line @ hello@thinkirish.ie  and we’ll run a competition involving your product.
  What most excites us though this month is that our “guerrilla” tagging project is getting underway. This will involve some of our trusted and enthusiastic ThinkIrish.ie campaign volunteers going into various shops and supermarkets and personally tagging all the products that they can find on the shelves that we have in our directory with our special stickers (see opposite), don’t worry we’ll film it for all to see.  We think that this is a bit more fun and engaging than just having them printed on the product in a factory.  It’s also a great excuse to get out of the house/office for an hour or two...... provided that it’s not snowing on the day!  If you’d like to take part in any of our tagging activity, just pop an email to hello@thinkirish.ie                                                                            
 Our YouTube page has also been set up and our first video posted, it’s just a brief introduction to who we are at ThinkIrish and what our motives behind the campaign are.  Have a look at it below. Big thanks to Darragh and Stephanie for shooting, presenting and editing it.  Much appreciated.  Last but not least is our car sticker campaign, which is really gathering pace.  Thanks to Fergal, they’re available door to door in Ranelagh, if you’re one of the lucky ones, in Cork at Unislim classes and in Nash 19 restaurant and food shop, thanks to Shirley and Mary, from Flavours on Patrick Street in Dun Laoghaire and from the builders providers in Tuam, thanks John Paul. If you feel you can help with distribution or just offer us a space on your counter-top to make them available to customers – please email us at hello@thinkirish.ie
  So, that’s us for the week, if you haven’t bought your Easter egg yet, Flake and Time Out are always a good bet or if you want to splash out Lily O’Brien’s is a great treat and Irish too and don’t forget the numerous artisan chocolate producers out there – see the directory on ThinkIrish.ie for more information 

Happy Easter and have a great weekend.

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